where 'trews' is Scottish for trousers (see below).
The back label -- under the title "The mystery of Scotland" ... try it! -- reads:
Dunkeld Atholl Brose is a Scotch Whisky Liqueur made to an ancient and secret recipe which contains certain herbs and uses only the finest 12 year old malt scotch whisky resulting in a smooth, delicious liqueur.The box the bottle came in when I bought it explains the historic background as follows:
Atholl Brose is an extremely versatile liqueur, enjoy it straight, poured over crushed ice, with cream floated on top or with mixers - cola, tonic, ginger ale or soda - all the year round.
Late in 1475 a sentence of death and forfeiture was pronounced upon John, Lord of the Isles. The Earls of Atholl and Crawford were sent into the West with a fleet to enforce the sentence, and the rebellious Lord took to the hills.My Pocket Scottish Dictionary from Chambers (1995) has the following entries [with between square brackets the pronounciation]:
The Earl of Atholl discovered where the fugitive was drawing his water, and ordered that the well be filled with a mixture of whisky, honey and oatmeal, so as to beguile him into staying put while he surrounded the place. Thus was Lord John captured, and thus came into being 'Atholl Brose'.
It is reputed that Atholl Brose dates from 1475 when a mixture of whisky, oatmeal and honey was placed in a well to trap John, Lord of The Isles. Dunkeld Atholl Brose is a Scotch Whisky Liqueur made to an ancient and secret recipe, containing certain herbs and uses only the finest 12-year-old malt Scotch whisky resulting in a smooth, delicious liqueur.
Picture of the bottle: JPEG-format (8.1 kb) / GIF-format (27.7 kb)
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